Wednesday, January 5, 2011

Who's Making Money


The Foo Fighters just launched a contest to find directors for their album. Usually these contests involve sending in your fan-made video, having the band judge it, and then getting a camera or a Red Lobster gift certificate as your prize. But for this contest — called “This Video Sucks” — the band is asking fans to submit their reels of previous work. I think this means the winners will get a small budget and work with the band on the concept and shooting. There’s no mention of pay beyond exposure (the videos will premiere on Fuse), but I’m sure that’s all Michel Gondry got when he directed their video for “Everlong.” Says Dave Grohl: “I had this idea that instead of going and spending a ton of money on one video made by a director who’s done it a trillion times, why not split up the cash and give it to the fans and let the fans make 11 different videos for the band? So that, instead of just making one video as the album comes out, we have 11 different videos for the 11 songs on the record.”


The band shot some funny contest promos, which you can watch below:







Fishing for compliments is something of a misdemeanor in most social circles — unless your circle is the Internet and you’re fishing with a shiny, new vanity app.

ThreeWords.me is making the rounds this week. It’s a simple app that lets you solicit three-word responses from your friends around the web. Each respondent simply goes to your unique ThreeWords.me URL and enters three words about you.

Your friends can also add comments along with their three words, and you can reply to any entries. In your dashboard, you can see which words people entered the most.

You might get a lot of complimentary words, but be warned, o ye of little self-confidence: The app allows for anonymous commenting, so steel yourself for trolls, profanity and put-downs. You can delete any of the entries at your discretion. You can also choose to make all your responses private.

The premise is ever so grade school, which adds to the app’s charm. While ThreeWords.me is without question a slightly narcissistic game aimed squarely at the perpetually insecure social media scene, it’s nevertheless cute and catching on like wildfire through class='blippr-nobr'>Twitterclass="blippr-nobr">Twitter and class='blippr-nobr'>Facebookclass="blippr-nobr">Facebook.

Its UI is simple, as well. You get to upload a background image and profile photo; other than that, the pages are decidedly bare-bones and lacking in the design department. Then again, the design isn’t what matters about this app; getting people to talk about — and hopefully compliment — you is what drives traffic to the pages in this case.

*Words blurred to preserve the author’s lingering sense of humility.

You can connect the app to Facebook, but sadly, you can’t use Facebook or Twitter to find your friends who are also using the app. You’ll have to do that part manually, a major shortcoming that’s likely holding the app back quite a bit in terms of adoption and growth.

ThreeWords.me puts us in mind of Formspringclass="blippr-nobr">FormSpring, Facto and a slew of other vanity apps we’ve been watching lately.

The app was created by college freshman Mark Bao, a teenager who’s been trying his hand at web-based entrepreneurialism for quite some time already. While we don’t see ThreeWords.me as a money-making endeavor right now, we’re sure the exposure can’t hurt.

Have you tried ThreeWords.me yet or seen others in your circle using it? Let us know what you think in the comments.

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